Celebrating 10 Years of K-Dramas

To celebrate 10 years of Korean productions on Netflix, we brought a little piece of Seoul to Brazil. With Alagoas, Maranhão and Pará leading K-drama viewership in 2026, Netflix’s Dramalândia Stations landed in Maceió, São Luís and Belém on September 10. Inspired by the worlds seen in K-dramas, the immersive spaces invited fans to take photos, collect freebies and step into their favorite Korean drama scenes. The campaign also featured local icons Alcione, Joelma and Manu Bahtidão, and sent three fans and their companions to experience Seoul.